Keynote content:
- How digital media do not only show politics, but actively change it
- Why changes in media are always societal changes too
- What TikTok has to do with reformation, revolt and government
- How algorithms control our perception and what the future holds
- Why you need to know history to understand social media
Keynote: From book printing to screen time – change is the future
Movable type used to trigger a revolution in book printing, today it’s TikTok stars from social media. A totally absurd development? If you want to understand this world and, above all, the future, you have to understand its digital media. And the man who explains this with a smile, clear punchlines and plenty of aha moments is the enthusiastic speaker Cherno Jobatey. In his keynote, the journalist, media specialist and university lecturer takes the audience on a wild ride through the changes in media history – from book printing to Facebook, from leaflet circulation to follower requests. Ready for the media mind blow?
Media maker with a mission – full throttle into digital media
Speaker Cherno Jobatey knows both sides of the media world like no other: as a long-standing host of the ZDF morning show, among others, as editor of the “Huffington Post”, as host of major political formats and as a university lecturer in communication and media studies, he has everything you need for a fast-paced media analysis of a special kind: first-hand experience, wit and an outrageously good narrative style. Because with this presentation, many small stories become one big, exciting story.
Revolution on all channels – not just in politics
And it quickly becomes clear: the media were never just technical achievements – they were always politically explosive! When Gutenberg developed the printing press, it wasn’t long before Martin Luther created the first bestseller and a social revolution with his Bible. When television conquered the mass market, it quickly shaped political careers. Today, it is digital media that shifts power with its algorithms – whether in US elections, climate protests or hashtag debates. In this keynote, Jobatey shows how the media not only report on change but also initiate it themselves. If you want to understand politics today, you need to know how digital media works – and who benefits from it.
Likes, reels & power structures – history is about to be made
Because yes: TikTok is politics too. Behind the scrolling finger lies a network of algorithms that influence what we think, feel – and perhaps even vote for? And this is precisely what makes social media so captivating and dangerous at the same time. In his keynote, Jobatey shows why likes, hashtags and reels have more to do with democracy than many a party conference. He deciphers how media change is turning our world upside down and where opportunities for a better future are hidden among all the content.
Media competence is power competence – TikTok, social media & algorithms
This keynote is a must for anyone who wants to understand the mechanisms of digital media – whether for communication, politics or their own business. Those who know the new rules will be at the forefront – whether in business, politics or posting.
‘CSP‘ title for stage performance awarded by the international governing body of the speaking industry
The Board of Directors of the National Speaker Association has awarded Cherno Jobatey the title “Certified Speaking Professional” (CSP) in 2025.
The CSP® is the highest internationally recognized quality award for speakers. It is achieved through extensive verification, documentation, and audits over 10 years of continuous professionalism, performance, customer satisfaction and success.
Comments from participants
“Very captivating keynote, thank you very much!” D. Bopp Management Circle
“Motivational guru Cherno Jobatey” Woman with a heart magazine
“Respect for the best keynote of this year’s CCW-Convention” A. Juenger Chief Editor CallCenterProfi
“So inspiring to break through boundaries and dance at the same time. Really impressive!” A. von Berlin via Instagram
“Thanks for your inspiring thoughts on communications and AI” M. Euler via LinkedIn
“Fantastic Cherno Jobatey” N. Muntean via LinkedIn
“Cool keynote” M. Goetz via LinkedIn
“… one of my absolute favorite acts” J. Cares via Instagram
”It actually made fun” Dr. C. Runge via LinkedIn