Keynote Topics:
- How music constantly reinvents itself through motivation
- How to embrace any change with a rockstar mindset
- Why developments in music are the perfect examples of innovation
- What change and chart hits have in common
- How any collaboration can grow into a well-rehearsed team
What can businesses learn from music? A lot more than you might think.
When Cherno Jobatey picks up his guitar, it gets loud – but never random. The moderator, musician, and media expert shows why music is more than just entertainment: it’s a powerful role model for innovation, diversity, and change. A classical masterpiece of transformation and at the same time a “Madonna of creativity” – constantly reinventing itself. In his high-energy, humorous keynote, Cherno Jobatey fuses explosive guitar riffs and powerful insights with the principles of rhythm, harmony, and hits to tackle the challenges of the business world.
From Choirboy to Show Stage to Change-Maker – A Path of Creativity and Diversity
Cherno Jobatey grew up in an artistic family and has been performing since childhood. Starting with the SFB children’s choir and then school bands, he even opened for the legendary German stadium rocker Herbert Grönemeyer at one point. Jobatey played hundreds of concerts and studied at the prestigious Musicians Institute conservatory in Hollywood. Eventually, due to increasing requests for Emceeing and speaking engagements, he chose to take the stage without a guitar. The rest is TV history.
Yet the principles of music still guide him – they are the foundation of his motivation and success. That’s why his rocking keynote doesn’t just bring words, but the tangible sound of change.
Change Is No One-Hit Wonder – Transformation Requires Collaboration
Throughout music history, outside influences or individual innovators have always sparked change. We’ve always been listening to the sound of transformation. Whether it’s country, classical, or reggaeton – everything is constantly evolving. Music thrives on motivation, innovation, and creativity – the essential beat of every business.
Bands Are Like Brands – The Groove of the Team Is Key
To Cherno Jobatey, bands and brands share a lot in common – and he demonstrates this impressively with his guitar in an engaging keynote. Every band, every orchestra lives from interaction – just like a team depends on collaboration. Musicians must listen to one another to interact – even through dissonance. Likewise, employees must respond to each other to master change and develop innovation – especially through diversity. Every company can tap into hidden potential and unspoken motivation through the power of active listening.
If Everyone Just Plays Their Own Verse, It All Falls Apart
If a team wants to work successfully and stay in sync, they need to listen, join in, and respond – not stubbornly play their own verse. Jobatey shares how to turn even dissonance into realmagic moments. Because a well-rehearsed team is truly music to the ears.
An Earworm for the Brain – Motivation for Innovation
Cherno Jobatey’s keynote is inspiring, entertaining, humorous, and full of groove. As a speaker with immense stage presence, he delivers a packed setlist of creativity, diversity, and innovation. With humor, heart, and sharp analogies, Cherno gets audiences moving – and thinking. Because listening can be more than polite: it can be powerful. And because listening becomes a beat you can move to, the audience quickly finds themselves caught in the rhythm of motivation.