Content of the keynote:
- Why digitalization is not just a question of technology
- What rules the digital transformation is setting
- What will the attention of the masses be worth in the future
- What questions about power and morality we should all be asking ourselves
- How AI will radically change the perception of truth
Digital power rules (not only) the business markets
A small chip manufacturer with niche products that is more valuable than the entire German automotive industry within a very short time? Welcome to the world of digitalization, where the old navigation system fails – and new rules of the road prevail! Power no longer comes from steel and horsepower, but from data, digital understanding and the power of interpretation – not to forget: AI.
Our attention is the new currency, likes are political statements, and TikTok can shift an entire market segment. Sounds absurd? But it’s reality – and that’s exactly what Cherno Jobatey talks about in his eye-opening keynote.
From steel to data: Digitalization is creating a new playing field
Don’t worry, his keynote is not a technology seminar. No, media expert Cherno Jobatey is talking about the big picture of this transformation: because the new attention economy works in a fundamentally different way. Anyone who thinks that power today still begins with a suit and a boardroom has not understood that a well-placed tweet from a teenager can make more of a difference than a network television special. The digital transformation is like a tsunami: quiet but merciless. And those who don’t learn to surf will sink.
AI: The wave that takes transformation to a whole new level
The next wave is just getting started: artificial intelligence (AI). Videos, texts, images – all in seconds, all convincingly real. The costs? Minimal. The impact? Maximum. The inspiring presentation by keynote speaker Cherno Jobatey shows: This isn’t just tech bells and whistles and digitalization blah-blah – this is the new reality. And it affects business, politics, the media – and all of us.
Reality 2.0: What really matters now in terms of attention
What digitalization is changing above all in the age of AI is our perception. Our morals. Our decisions. Knowledge used to be power – today, power belongs to those who understand algorithms and prompting. Anyone can participate and gain a voice, but anyone can also manipulate.
Moral wake-up call in times of digitalization
The lecture is therefore also a moral wake-up call for all those who previously only thought in terms of follower numbers. After all, this development is also about our responsibility.
Cherno Jobatey: Between politics, pop and push notifications
Cherno Jobatey, an experienced media maker and university lecturer in political and business ethics as well as rhetoric in the digital age, gets to the heart of all this. In his lecture, he links politics, pop culture and push messages. He was right in the middle of it all when digitalization kicked into high gear – from his days being editor of the Huffington Post to TikTok elections. And he knows that if you don’t understand how AI, algorithms and platform mechanisms interact, you become part of a game in which you can only lose.
‘CSP‘ title for stage performance awarded by the international governing body of the speaking industry
The Board of Directors of the National Speaker Association has awarded Cherno Jobatey the title “Certified Speaking Professional” (CSP) in 2025.
The CSP® is the highest internationally recognized quality award for speakers. It is achieved through extensive verification, documentation, and audits over 10 years of continuous professionalism, performance, customer satisfaction and success.
Comments from participants
“Very captivating keynote, thank you very much!” D. Bopp Management Circle
“Motivational guru Cherno Jobatey” Woman with a heart magazine
“Respect for the best keynote of this year’s CCW-Convention” A. Juenger Chief Editor CallCenterProfi
“So inspiring to break through boundaries and dance at the same time. Really impressive!” A. von Berlin via Instagram
“Thanks for your inspiring thoughts on communications and AI” M. Euler via LinkedIn
“Fantastic Cherno Jobatey” N. Muntean via LinkedIn
“Cool keynote” M. Goetz via LinkedIn
“… one of my absolute favorite acts” J. Cares via Instagram
”It actually made fun” Dr. C. Runge via LinkedIn
Frequently asked questions about The New Economy of Attention keynote
Cherno Jobatey analyzes the disruptive effects of AI, digitization, and the new attention economy on business, politics, and society. He talks about how data, algorithms, and digital perception have become the real sources of power and what this means for leadership, ethics, strategy and business in a world where everything is connected.
Every click, like, and view matters in the digital age, and that has an effect on power, reputation, and business. Jobatey talks about how this „new economy of attention“ changes the way people make decisions and the markets, and how to deal with it in a smart way.
AI is the next big thing, and it’s already here! Jobatey talks about how generative technologies like deepfakes, and fast content creation are making it harder to tell what’s real and what’s not. His talk is about the good things that come with these new ideas and the moral weight that comes with them.
No. This speech isn’t about coding or other technical things; it’s about getting a sense of the greater changes in power, communication, and how people act. Jobatey takes intricate digital events and makes them into meaningful information that executives, marketers, and decision-makers can all grasp.
- Know how digitalization impacts value, power, and competition
- Know how AI and algorithms affect morals and strategy
- Learn how to utilize attention as a tool for leadership and communication
- Find out how to lead responsibly in a time of digital disruption
- Adapt to new ways to communicate and to lead to be heard
This is because digital revolution is happening very quickly. The traditional ways of being successful don’t work anymore. Jobatey adds that an adolescent with a viral post can impact markets all around the world. His talk helps companies deal with this new situation and make the most of it.
Jobatey works as a journalist, a media executive, and a university lecturer of rhetoric in politics and business. He has a lot of experience. He combines politics, pop culture, and digital media to explain how the race for attention hurts our economy and democracy. Speaker bureaus love to book him. They always say: Cherno Jobatey is the best keynote speaker because he makes facts fun.
Anyone who wants to learn about or master the dynamics of digital power, including executives, communication professionals, innovation teams, policymakers, and others. The keynote is great for conferences on leadership, change, and the future of business and media.
Jobatey is a delightful mix of intellect and enthusiasm. His unique way of mixing stories, jokes, and media knowledge turns hard-to-understand digital issues into clear, unforgettable insights that make people think and do something.