Tarek Mueller & Cherno Jobatey

Tarek Mueller & Cherno Jobatey

He is the prodigy of German industry. With ABOUT YOU, the co-founder and co-CEO succeeded in building Hamburg’s first unicorn, a startup with a billion-euro valuation. Actually, so Tarek Mueller, it was quite simple: we put the focus on three USPs: inspiration, personalization and a Mobile First strategy.